WEBHEAD20 » Video

A YouTube Cinderella Story

Webhead20 — Mon, 21 Dec 2009 18:00:50 +0000

Hoping the holiday season finds everyone happy, healthy and surrounded by friends and family!!

Since we first posted this story last holiday season, the acapella group, Straight No Chaser has become an amazing success! They have a new holiday album out this year, “Christmas Cheer” which you can buy off their new website http://www.sncmusic.com/ as well as find tour dates in your area in 2010! Check them out on the cover of Cosmo! And like any good business, they have a blog, a twitter, facebook and myspace account!

Here’s the article and videos we published last year. ENJOY!

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December 24, 2008

YouTube has video greeting cards! So once I again I get sucked in for the rest of the night! One of the videos features an acapella group, Straight No Chaser. And I LOVE acapella! Especially at Christmas. So in the spirit of the holidays, here’s a story of how social marketing and web 2.0 technology made these 10 guys an overnight success….Oh yeah, helps that they’re pretty talented too.

Here’s their quirky version of the 12 Days of Christmas. Happy Holidays!!

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How the West Wing Was Won ...

A Humorous Look at Newspapers vs Online News Sites

Webhead20 — Wed, 17 Jun 2009 17:00:51 +0000

The controversy rages on! Newspapers vs Online News Sites such as Huffington Post. Guess I picked a good time to bring this subject up! But maybe it’s like the crack in the wall. You don’t notice it forever until someone points it out to you, then you see it ALL THE TIME!

So to inject some lightness into this much heated debate, here’s The Daily Show’s take on the issue.

End Times

June 10, 2009, Jason Jones visits the offices of the New York Times to find out why the last of a dying breed prefer aged news to real news.

The Daily Show With Jon Stewart

Mon – Thurs 11p / 10c

End Times

www.thedailyshow.com

Daily Show
Full Episodes

Political Humor

Newt Gingrich Unedited Interview

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How to Choose and Configure Widgets in WPv.2.7

Webhead20 — Mon, 02 Feb 2009 20:47:40 +0000

Widgets make up your website. Calendar of Events, Text, Gallery, Categories, etc. Here’s a quick video on how to choose and insert widgets into your sidebar.

If you are working with a WordPress website then you have a lot of widgets to choose from.

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How the West Wing Was Won

Webhead20 — Tue, 20 Jan 2009 04:25:01 +0000

On this historic day and in keeping with the general theme of our site, I am going to tell you that Obama won the election using the power of the internet. But not just using the internet, but using it well!

“Obama’s Internet campaign changes politics.” -The New York Times

Words can’t describe how excited and proud I am today. Now I could gush some more, sing the man praises and shout out to the world how wonderful it is to hear full sentences woven together to form paragraphs that lead to a clear conclusion, but I digress…

So whether you’re a fan or not that into him, you have to give the guy props for using the internet, specifically Web 2.0 technology.

He hired Facebook co-founder Chris Hughes in early 2007.
Back in April of ‘08 he had over 500,000 unique visits on his site, to Hillary’s 350,00, to McCain’s 38,000. Plus people stayed on his site 3x longer to watch his videos.
3 million election day “get the vote out” phone calls were made via internet.
He created a 13 million name email list
Raising $500 million dollars (the average donation being $80.)

Here are some major reasons why Obama lead a more successful internet campaign then his opponents.

All the information on his home page is more accessible and searchable
Fundraising gives people choices and is highly visible
He has at least 12 social network sites vs Clinton’s 4 (And I suspect he marketed them to their full potential)
He uses more forms of media more frequently (Especially video)
In videos he personally addresses his audience. Much more engaging than Clinton’s more documentary-like videos
As for McCain, his campaign site is down but if his current senatorial site is any indication, it’s some photos and text only.
You can receive notifications via your mobile phone
There’s a linked site that helps others find each other to get more involved, find events to go to, etc.

He even has a now very recognizable logo!

In the Pew Research Survey on Obama supporters:

62% will ask others to support his policies
25% will campaign online (social marketing sites/blogs)
46% expect continued communication with the President through email, social networking, and text messaging.

If we could have this kind of customer loyalty!

Through multi media avenues (tv, podcasts, radio, internet, etc) Obama has reached and personally engaged a nation like no other president. It’s Roosevelt’s “Fireside Chats” that kept a nation riveted to their radios. Or the Kennedy/ Nixon debates which heralded the role of television in politics. Well done Mr. President! I expect to be hearing from you…well, everyday!

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Social Media Marketing in Action!!

Webhead20 — Wed, 24 Dec 2008 03:44:33 +0000

I’m really seeing that SMO (Social Marketing Optimization) is the way to go!

Great example–Gary Vaynerchuk (VAY NER CHUK), star of www.winelibrary.com has built an amazing e-commerce site. At first, no one could find him on Google. But Gary went from having 60K unique visitors back in Sept 2007 to over 120K today! The guy must be bringing in at least $150K a month in product revenue alone!

He’s also appeared on the Ellen DeGeneres Show, Conan O’Brian and Nightline for his innovation and online business savvy.

How does he do it?

Routinely posts a video blog (vlog) at least couple times a week if not more.
He posts on social marketing networks just enough to get people back to his site.
Over 25,000 follow him on Twitter.He twitters about 5-10 times a day.
4600 friends on Facebook and 17 FB Groups related to him
Podcasts on iTunes is linked to his site.
His own active personal blog is linked into his site.
He gives away tips, reviews, free shipping, posts deals of the day.
He creates fun ways in which to keep his audience engaged.
He offered free shipping for his twitter peeps if they twittered back “YES” in the next 2 hours.
He really lets his personality and passion shine through!!

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